{"id":6502,"date":"2018-08-15T15:12:06","date_gmt":"2018-08-15T15:12:06","guid":{"rendered":"http:\/\/34.238.168.94\/?p=6502"},"modified":"2019-01-11T16:04:20","modified_gmt":"2019-01-11T16:04:20","slug":"mas-de-35-lideres-aprendieron-que-se-requiere-para-gestionar-estrategias-de-transformacion-digital-en-sus-companias","status":"publish","type":"post","link":"https:\/\/landing.connectbogota.org\/en\/mas-de-35-lideres-aprendieron-que-se-requiere-para-gestionar-estrategias-de-transformacion-digital-en-sus-companias\/","title":{"rendered":"M\u00e1s de 35 l\u00edderes aprendieron qu\u00e9 se requiere para gestionar estrategias de transformaci\u00f3n digital en sus compa\u00f1\u00edas"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Accent-Color” quote=”Connect Bogot\u00e1 Regi\u00f3n lider\u00f3 el taller \u2018Liderazgo en la era de la transformaci\u00f3n digital\u2019, donde l\u00edderes de grandes empresas colombianas se prepararon para afrontar los retos metodol\u00f3gicos y estrat\u00e9gicos que exige la incursi\u00f3n de sus organizaciones en esta nueva era.”]\n\t

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En d\u00edas pasados culmin\u00f3 el curso \u2018Liderazgo en la era de la transformaci\u00f3n digital\u2019, que se realiz\u00f3 en las instalaciones del hotel Madisson Inn. Un espacio donde cerca de 35 l\u00edderes de diferentes empresas como la Federaci\u00f3n Nacional de Cafeteros, Compensar, Team Foods, Casa Editorial El Tiempo, C\u00e1mara de Comercio de Bogot\u00e1, Fresenius Medical Care, entre otras, desarrollaron sus habilidades para sobrevivir y tener un proceso de transformaci\u00f3n digital exitoso.<\/span><\/p>\n

A trav\u00e9s de este curso, dirigido metodol\u00f3gicamente por Mauricio Carre\u00f1o, consultor en procesos de transformaci\u00f3n digital, de la mano del equipo de Connect Bogot\u00e1 Regi\u00f3n, se compartieron temas como la importancia de transformarse digitalmente, tecnolog\u00edas emergentes, habilidades de liderazgo para la transformaci\u00f3n digital y c\u00f3mo est\u00e1 Colombia en este campo, acompa\u00f1ados por conferencistas que aportaron gran valor a este curso.<\/span><\/p>\n

Entre algunos se destacan, Rafael Socarras \u2013 Co-fundador de Mensajeros Urbanos, Isabella Zuluaga \u2013 Gerente de alianzas estrat\u00e9gicas de Rappi, Santiago Pinz\u00f3n \u2013 Vicepresidente de transformaci\u00f3n digital en la ANDI, Jorge Vergara \u2013 Director de tecnolog\u00eda para Colombia en IBM, Adriana Molano \u2013 Consultora en comunicaci\u00f3n, cultura e innovaci\u00f3n \u2013 CEO de B\u00e1ltico Ideas, Marcela P\u00e9rez \u2013 Directora de mercadeo digital y medios en Totto, Juliana Fl\u00f3rez \u2013 Experta en estrategia corporativa, Daniel Libreros \u2013 Director de Twitter para Colombia en Internet Media Services – IMS, y Claudia T\u00e9llez – Country Manager de Kayak.<\/span><\/p>\n

Actualmente en los negocios se presentan grandes cambios que est\u00e1n revolucionando la forma de relacionarse e incluso la manera de vivir en la sociedad y en las organizaciones, se est\u00e1n definiendo nuevas tendencias en el mercado, por lo cual en los pr\u00f3ximos a\u00f1os, se ver\u00e1n nuevas fuerzas laborales digitales. Y lo vital para las empresas se convierte en sobrevivir y adaptarse a los grandes cambios.<\/span><\/p>\n

Por esta raz\u00f3n, conocer la manera en que se est\u00e1n viendo afectadas o beneficiadas las organizaciones, a trav\u00e9s de Internet de las cosas, Data Analitycs, Cloud, Inteligencia artificial, Blockhain y los nuevos canales de comunicaci\u00f3n, son necesarios para aplicar un cambio real tanto en la cultura, como en el mercado.<\/span><\/p>\n

\u201cEl cambio de chip es el primer reto para una transformaci\u00f3n digital, es muy f\u00e1cil decirlo pero llevarlo a la pr\u00e1ctica es complicado. Se debe tener en cuenta que la tecnolog\u00eda es solo un habilitador, no un objetivo, nos permite vivir y mejorar nuestra calidad de vida\u201d, comenta Santiago Pinz\u00f3n, vicepresidente de innovaci\u00f3n de la ANDI.<\/span><\/p>\n

Por otro lado, Hugo Ram\u00edrez, l\u00edder de innovaci\u00f3n en Cavelier Abogados afirma: \u201cParticipar en el curso me pareci\u00f3 muy interesante, es un espacio muy bien dise\u00f1ado, con informaci\u00f3n de inter\u00e9s y relevante, que se abord\u00f3 desde diferentes perspectivas, no solamente la actualidad, sino las estrategias que deben tomar las diferentes industrias para poder adaptar la transformaci\u00f3n digital y c\u00f3mo adoptar una estrategia que funcione\u201d.<\/span><\/p>\n

En este sentido, Connect Bogot\u00e1 Regi\u00f3n llev\u00f3 a cabo un curso que ayud\u00f3 a los directivos que lideran los procesos de transformaci\u00f3n digital a hacer frente a los nuevos retos y avances, a dirigir una implementaci\u00f3n efectiva de diversas metodolog\u00edas a partir de la transformaci\u00f3n que les permitir\u00e1 desarrollarse plenamente en un mundo de oportunidades.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n[image_with_animation image_url=”6503″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":1,"featured_media":6435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-6502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"yoast_head":"\nM\u00e1s de 35 l\u00edderes aprendieron qu\u00e9 se requiere para gestionar estrategias de transformaci\u00f3n digital en sus compa\u00f1\u00edas -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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